Manchester United's search for a striker this season ultimately saw them land the inexperienced and largely untested Rasmus Hojlund for £72million after missing out on Harry Kane - but he was not the only failed target.
Man United once again invested a large amount into the improvement of their squad this summer, bringing in Andre Onana, Mason Mount, Altan Deyimir, Sofyan Amrabat and Hojlund, all of whom cost a combined £191.2m.
It came in a summer that saw Kane, Declan Rice and Jude Bellingham - three of the best players in the world - move, with United seemingly never close to signing any, despite their long links with Kane.
This perhaps marks their fall from the top-tier of destinations in Europe, no longer able to truly draw the eyes of the best English players in the world.
However, reports from ESPN emerged insinuating that Kane was not the only striker target that they failed to snatch up, with a £50m bid for another Premier League star 'laughed off' by their club.
Evan Ferguson is believed to have been a target for the Red Devils, but their reported approach was considered so wide of the mark that it was thought to have been treated with derision from the Seagulls.
The Republic of Ireland striker has emerged as one of the most promising attacking talents in the Premier League in recent seasons.
He has already been linked with the likes of United and Arsenal at the age of 18 having broken into the first-team at Europa League qualifiers Brighton last term.
This season though he has already started in great form, netting a hat-trick against Newcastle in their 3-1 demolition of the Magpies, as well as a goal against Luton on opening day.
But such is his talent, as well as the nature of the current transfer market, that £50mRead on m.allfootballapp.com