Watch Christian Pulisic’s AC Milan from new NBA-style seating

Looking for that courtside view? Milan’s new Club 1899 - Front Row Experience is the closest thing you’ll find in the world of soccer.

AC Milan, one of European soccer’s most storied and successful teams, has taken on a decidedly American flavour in recent years.

The team is owned by US investment firm Red Bird Capital Partners, who purchased it in August 2022. Last summer USMNT players Christian Pulisic and Yunus Musah were signed, both impressing in their debut seasons. There’s even the rapid growth of AC Milan NYC supporters’ group, who follow the team from the other side of the Atlantic.

The latest example of the US influence can be seen in the new seating unveiled at San Siro for Thursday’s Europa League first leg against Roma. Seats in the ‘Club 1899 - Front Row Experience’ are just yards from the field and at eye-level for players. Visitors will be treated to an experience like courtside seats at NBA games, bringing fans closer to the action.

“A first-ever for a top European Club, this initiative solidifies AC Milan’s ongoing commitment to creating new and unforgettable experiences: immersed in the newly redesigned exclusive areas of the stadium by the Rossoneri Club,” the press release explains.

Courtside seats are particularly coveted in the world of basketball and the new San Siro section is just as exclusive. At a typical evening of NBA action you will likely find A-list celebrities populating the front row and that was the same for their inaugural fixture at San Siro, with Italian rappers Ghali and Blanco among the first guests.

For anyone hoping to grab a ticket, keep your eyes peeled. Tickets are not yet available to purchase on the AC Milan website but they should be added in the coming weeks as the team