Who are Dude Perfect? YouTube sports and comedy group secures more than $100 million in investment for expansion

Dude Perfect is a group of comedy and sports enthusiasts on YouTube that recently secured a nine-figure investment in the range of $100 million - $300 million from a private investment firm called Highmount Capital. Its channel was founded by five college friends from Texas A&M University in 2009 - Garret Hilbert, twins Coby and Cory Cotton, Cody Jones, and Tyler Nathan "Ty" Toney.

The group shot to fame for its trickshot videos in the early 2010s and has amassed over 60 million subscribers on their channel, which makes them the 31st most subscribed-to channel on YouTube in 2024.

The group also had a TV Show on Nickelodeon and CMT between 2016-19 called The Dude Perfect Show.

The big investment is slated to help the YouTubers expand their brand and branch out of the content creation space. The group has big plans with the $100+ million, which reportedly includes opening a retail store, launching their branded toy line, starting their very own streaming platform, and also building a potential $100 million theme park.

As mentioned, Dude Perfect dates back 15 years. Its first video on YouTube was uploaded on April 9, 2009. The group started by making three to five-minute-long low-budget segments back in the day and filled the sports niche of the platform. It then rode the trick shot craze in 2013, reaching the one million subscriber milestone in May. By December, it added another million to that tally.

At the time, Dude Perfect became one of the most popular content creators, having secured numerous sponsorships, appearing in various commercials, and collaborating with sports stars.

By 2016, the group had a TV deal with CMT. The Dude Perfect Show was a reality, comedy show that premiered on April 14, 2016, and moved to