‘Wrong on every level’: Nike’s ‘woke’ change to England flag slammed … but won’t recall kit

British Prime Minister Rishi Sunak on Friday waded into a row over a new England football shirt designed by Nike that changes the colours of the St George’s Cross, saying “we shouldn’t mess” with national flags.

The US sportswear giant altered the appearance of the Cross — the flag of England — using purple and blue horizontal stripes in what it called a “playful update” to the shirt ahead of Euro 2024, which starts in June.

Nike and the Football Association said the colours on the back of the collar — different from the traditional red cross on a white background — were inspired by the training kit worn by England’s 1966 World Cup winners.

But the decision has led to a furious backlash from some fans and former players, with leading politicians weighing in.

Sunak, a fan of Championship side Southampton, said he “prefers the original” England shirt.

“My general view is that when it comes to our national flags, we shouldn’t mess with them,” he told reporters.

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“Because they are a source of pride, identity, who we are, and they’re perfect as they are.” Culture Secretary Lucy Frazer, whose remit includes sport, said the FA and its kit partner had failed to put supporters first.

“Our national heritage — including St George’s Cross — brings us together. Toying with it is pointless and unnecessary,” she said on X.

Keir Starmer, the leader of Britain’s main opposition Labour Party and an Arsenal supporter, called on Nike to “reconsider” its