Amazon to Launch Live Shopping Deals During Black Friday Football Game on Prime Video

Jeremy Wilson editor If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. While Amazon‘s Prime Video has been the home of Thursday Night Football for two years running, this week will see for the first time ever, an NFL game on Black Friday. The Miami Dolphins take on the New York Jets on Friday, Nov.

24 at 3 p.m. ET / 12 p.m. PT, with the game streaming live on Prime Video.

Coverage begins at 1:30 p.m. ET / 10:30 a.m. PT with many of the same faces from Amazon’s Thursday Night Football’s on-air team, including Al Michaels and Kirk Herbstreit, reporter Kaylee Hartung, and Charissa Thompson, who will serve as host for pregame, halftime, and postgame coverage.

All Amazon customers can stream the Dolphins vs. Jets online for free – no Prime Membership required. If you don’t currently have an Amazon login, you can sign up here.

This is a unique opportunity for Amazon to leverage the NFL game during one of the biggest shopping moments of the year: Black Friday. With that said, it wouldn’t be Black Friday without Amazon dropping limited-time deals throughout the game. Viewers won’t even have to open their laptops to shop the deals — Amazon says you’ll be able to scan a QR code on screen to Shop The Game.

Expect deals to go live during the pregame and postgame shows, with new deals also popping up during half-time. Amazon says there will also be one big limited-time deal per quarter (so, four in total). While the exact list of items is yet to be unveiled, Amazon says to expect big savings on brands like LEGO, Dyson, Nintendo, Beats and more.