'Everybody is speaking the same language' - Everton offered insight on how 777 analytics work
With Sean Dyche referencing expected goal (xG) stats in his press conference after Everton’s 2-1 defeat to Luton Town, it’s clear that analytics are being considered ever more important in football and 777 Partners’ stats guru Mladen Sormaz has lifted the lid on how the Blues could deploy them in the multi-club model.
It was announced on September 15 that 777 Partners had signed an agreement with current majority shareholder Farhad Moshiri to acquire his full 94.1% stake in Everton. The Miami-based private investment firm’s co-founders Josh Wander and Steve Pasko both made their first visit to Goodison Park against the Hatters, alongside Don Dransfield, CEO of 777’s football group.
One of the supposed benefits of being part of a multi-club group is the use of shared data. If 777’s purchase is approved after the period of regulatory review, they would be joining a football ‘family’ that also includes teams from Italy (Genoa); Belgium (Standard Liege); France (Red Star); Brazil (Vasco da Gama); Australia (Melbourne Victory) and Germany (Hertha BSC). However, Stamford-based Sormaz, 777’s director of football analytics, would provide Everton with a domestic perspective having previously spent three years as Leicester City’s head of football analytics between 2019-22 after spending the 2018/19 season as Huddersfield Town’s first team data analyst.
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Sormaz is someone with strong roots in Northern England having been educated in Yorkshire, gaining both his PhD in Modelling Neural Brain Responses and Pattern Recognition plus Masters in Cognitive Neuroscience at the
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