Football Australia and CUPRA extend partnership as Official Automotive Partner | Football Australia

CUPRA first partnered with Football Australia in 2022, coinciding with the automaker’s entry into the Australian market with its range of performance petrol, plug-in hybrid (PHEV) and battery electric vehicles (BEVs). This includes the CUPRA Formentor, the Official Vehicle of the Subway Socceroos and CommBank Matildas.

The continuation of this partnership marks yet another significant milestone for Football Australia, highlighting the collective effort of iconic, values-based brands such as CUPRA.

Upon confirming the partnership extension, Football Australia CEO James Johnson said this was another landmark day for the sport’s governing body and reinforces the power of the national football teams. 

“It’s fantastic to have CUPRA extend their partnership with Football Australia, allowing both parties to build upon the great work that has been achieved both on and off the field over recent years to drive forward Australian football,” Johnson stated. 

“CUPRA as a brand and their workforce have an unwavering passion for football, and it’s their global approach to business which mirrors so perfectly how our national teams engage with world football. 

“We are excited to see CUPRA remain part of the Football Australia Family and look forward to seeing what we can continue to accomplish as we move forward on this journey together,” Johnson concluded. 

CUPRA Australia Director Ben Wilks said, “Our renewal caps off two years of strong engagement and outstanding results for not only CUPRA, but for football in Australia as a whole. Like an expert strike from Mary Fowler, our partnership has really struck home for our growing CUPRA Tribe in Australia. We’re delighted to see how that partnership continues to grow as we roll out a range