Global audience of 62.5 million watched Super Bowl LVIII, an increase of 10 percent over 2023
NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. The international viewership represents a 10% increase over 2023 as NFL fandom continues to grow around the globe.
Highlights of Super Bowl LVIII media consumption in international markets include:
"The global interest in our game continues to grow rapidly, from fandom to participation, and the increase in international viewership underlines this," said Peter O'Reilly, executive vice president, club business, major events & international at the NFL. "The Super Bowl is a moment that fuses sport and entertainment like nothing else, and Super Bowl LVIII was no exception, bringing together fans in every time zone around the world for a football and cultural spectacle. The global growth of the game is a major strategic focus for the league and the 32 teams, and we look forward to continued momentum in the coming years."
In addition to viewership of Super Bowl LVIII, social media consumption on NFL channels across all international markets (Australia/New Zealand, Africa, Brazil, Canada, China, France, Germany, Japan, Mexico, MundoNFL and U.K.) showed significant increases in followers and engagement across Super Bowl LVIII.
Total followers across all international social channels now stand at over 17.9 million, increasing by over 1.3 million followers since last season. Nearly 20% of all new followers were added during the week of Super Bowl LVIII, and over 12 million engagements were seen across 2,400 pieces of content.
Super Bowl LVIII saw more than 50 in-market activations around the globe, including official NFL watch parties in seven key markets around the world in Australia, Brazil,
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