Immersive Van Gogh experience coming to Liverpool in UK premiere

Liverpool will host the UK premiere of a Vincent van Gogh immersive show.

Featuring the master's greatest works in a cinematic multimedia experience, Beyond Van Gogh will run at the Exhibition Centre Liverpool, from June 27 to July 14. Produced by Annerin Productions and Paquin Entertainment Group, the experience will blend more than 300 of the post-Impressionist icon’s paintings with cutting-edge technology and a specially curated musical soundtrack.

It has already been seen by more than five million people across the United States and Canada. And now it is coming to the UK for the first time, starting with a limited run in Liverpool. Tickets go on pre-sale on Monday, March 4 at 9am and on general sale on Wednesday, March 6, at 9am.

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Anna Parry, UK Business Development at Annerin Productions, said: "Having Liverpool be the UK grand opening of Beyond Van Gogh is a dream come true. The city is the gold standard in how to support arts and culture."

Colm Graham, Head of Partnerships, Hospitality and Exhibition Sales at Exhibition Centre Liverpool, added: "We’re delighted to be hosting the Beyond Van Gogh exhibition for its grand opening in Liverpool. The immersive and exciting way in which Van Gogh’s iconic artworks are brought to life is an excellent way of breaking down barriers and making arts more accessible for our community. We’re really looking forward to welcoming thousands of art enthusiasts and novices alike with the exhibition opens in June."

In Beyond Van Gogh: The Immersive Experience, the artist’s spectacular paintings are liberated from their two-dimensional realms and rendered into