In the nine years since Jurgen Klopp walked through the door at Anfield to become Liverpool boss, the business of football has changed significantly.
When Fenway Sports Group acquired the Reds in 2010 for a sum of around £300m, they did so with the expectation that greater cost controls would be imposed through the implementation of Financial Fair Play, but the teeth were never as sharp as FSG would have hoped them to be.
It took some time, and while there were some signs of real progress under Brendan Rodgers before he left the club in 2015, it wasn’t until Klopp found his groove as the Northern Irishman’s successor that things clicked into place to start a remarkable period for the Reds.
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Trophy successes in the Premier League, Champions League, FIFA Club World Cup, UEFA Super Cup, FA Cup, and Carabao Cup, with the potential still for another four trophies before he does depart Anfield, have helped Liverpool supercharge its revenues through prize money.
The success that Klopp achieved with the Reds on the pitch has delivered enormous sums in prize money, with the German chiefly responsible for ending the drought of Champions League and ensuring regular qualification for European football’s elite knockout club competition.
That has seen revenues rise, with the club’s coefficient rising each year through performance, something that has seen the club claim around £480m in prize money from the competition. The Reds were losing finalists in 2018 and 2022.
The improvement in the club’s fortunes domestically and internationally, at a time when global interest in
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