In a world of waffle, soft touch platitudes and lazy cliche, Roy Keane's punditry still cuts through like a scythe.
The former Manchester United captain delivers his verdicts in the television studio in the same no-nonsense manner he delivered his tackles on the pitch.
Rarely does Keane waste a word, pull a punch or fail to set the agenda, whether it's comparing Erling Haaland's all-round game to a League Two player or savaging the 'small club' mentality at United.
Sometimes the Irishman does come across a little too grumpy, sometimes he'll make a comment for the sake of being controversial like a 'Shock Jock', but people value what he has to say.
It's ironic that Keane, a private character who you suspect wouldn't engage with social media if he didn't have to, makes the most waves there with his opinions.
Just last week, City boss Pep Guardiola was forced to spend several minutes in his press conference mounting a defence of Haaland's game because Keane's remarks had gone viral.
'I am not agreeing with him. It's like if I said: "He's a manager from the second or third league - I don't think so." He's the best striker in the world,' said a rattled Guardiola.
Plenty would argue the Haaland criticism was nonsense but it proved that to Keane there are no sacred cows in football, however good they are. Everybody has things they can improve on.
The fact Guardiola felt the need to bite back just proved Keane has the kind of cut-through politicians can only dream of.
Fans dwell on his every utterance, compilations are made of his best bits at the end of each season and there are Instagram accounts dedicated to Keane memes.
Every so often, Keane, 52, drops a hint he might wish to return to management. It's been over 13 years now since
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