League of Ireland and SSE Airtricity announce rise in prize money ahead of 2024 season

The League of Ireland and SSE Airtricity have announced a rise in the overall prize money for the League of Ireland by €110,000, equating to 17%, ahead of the new 2024 season.

The new League of Ireland season was launched on Wednesday as SSE Airtricity Men's Premier Division Champions Shamrock Rovers look to begin their title defence, and on the back of SSE Airtricity's sponsorship extension in late 2023 coupled with their further support of TV broadcasts, the overall prize money for the League of Ireland's three Divisions has risen 17% from €655,000 to €765,000.

As Peamount United get set to defend their crown, the League of Ireland and principal partners SSE Airtricity's announcement today includes the doubling of funding for the SSE Airtricity Women’s Premier Division prize money in 2024 ahead of the new season.

With the new season event held today at Vicar Street in Dublin, the prize money for the SSE Airtricity Women’s Premier Division will rise from €55,000 in 2023 to €110,000 in 2024 after increasing from €20,000 in 2021.

The new season also comes with an increase in television broadcasts as an extra seven live broadcasts on Virgin Media TV brings the total number of games broadcast live on free to air TV across RTÉ, Virgin Media TV and TG4 to 48 including twelve games in the SSE Airtricity Women’s Premier Division on TG4.

Over 450 live League of Ireland games will be broadcast across the three Divisions on LOITV and will also be available with the season pass on sale for €120 on loitv.ie.

SSE Airtricity will also continue to invest in the partnership with a range of programmes focusing on promoting sustainability, inclusion and diversity, and supporting League of Ireland players off the pitch with personal and