When Premier League stars look to give their appearances the finishing touch, they don't turn to a tactical coach or a fitness expert as it is Dr. Robbie Hughes who has become their expert of choice.
This is not a story about scoring more goals or reaching peak conditioning as Robbie's skills are not based on the sporting field, even though you may be familiar with some of his work if you are a regular watcher of the Premier League.
Liverpool manager Jurgen Klopp, his star players Mohamed Salah Tottenham's James Maddison are some of the big-name stars who have turned to Robbie and his Dental Excellence clinic to get their cosmetic dentistry makeover, with the results emblazoned across our TV screens every week.
Ever wondered who gave former Liverpool striker Robert Firmino his gleaming white teeth?
That was Dr Robbie and his team and he has given Planet Football the inside story on a lucrative business that has clinics in Liverpool, London and most recently in Dublin, Ireland.
“It was about ten years ago that the first footballers came to see us and it has all gone from there,” begins Robbie.
“Lucas Leiva and Martin Skrtel had some work done with us and after that, Lucas opened the door to other Brazilian players at Liverpool.
“Roberto Firmino and Philippe Coutinho then had some work done with us and their smile makeovers were very noticeable and caught the limelight.
“The knock-on effect was we built up a trust in the football community, not just with Liverpool players, but lots of Premier League players.
“That bridge was built, that trust was there and it has gone from there. Footballers have come to us on the back of other people in the industry mentioning our work and it has gone from there.
“Some of the players wanted smile
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