Olay Regenerist Face Cream reduced by £20 on Amazon - but only for a limited time

When shopping for skincare, many stick to brands they trust, and Olay has been a firm favourite for decades.

With over 50 years of history behind it, long term fans are continuing to buy the products, and younger generations are also starting to discover Olay. While it's not the cheapest brand, there are often deals and discounts, and Amazon can be one of the best places to check for some of the best prices on skincare.

Currently, the Olay Regenerist Face Cream has been reduced to £13.80, saving a pretty hefty £20 off its usual price. It promises to firm the skin and claims it can reduce the look of fine lines and wrinkles around the eyes, neck and jawline, reports The Express.

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The cream contains hyaluronic acid which is said to hydrate and improve plumpness and elasticity, while niacinamide and peptides are said to brighten the complexion and improve uneven skin tone. Due to the popularity of Amazon's deals and the fact that they're often available for a limited time only, they tend to sell out quickly, so you'll want to be quick if you're on the lookout for some new skincare.

This deal was preceded by a discount on the Olay Regenerist Anti Ageing Firming Serum, which sold out earlier today - and it's likely this could follow suit. The product has thousands of reviews, with some saying they've 'used it for many years'.

Helli said: ''Very good, I don't usually use perfumed products and this is very lightly perfumed. Unnoticeable to others. Makes my skin glow.''

Sapphirerose said: ''When Olay launched the fragrance-free version of their much loved red Regenerist jar, I was delighted! Used for