The importance of a strong and successful Everton Football Club goes far beyond sport.
It is a valuable institution that is shrouded in history and central to the economic and social fabric of Liverpool, Merseyside and beyond.
For too long the dominant story around the club has been centred on its exploits off the pitch. Dreams of silverware and glory have been replaced by discussions over its finances, the management of the club and, when football has come into it, relegation scraps.
That is set to continue for the coming months. A summer in which the transfer policy was dictated by financial constraints has been followed by takeover proposals. While the trajectory of the club suggests fresh ideas and innovation is essential, the prospective new regime comes with its own baggage. A trail of protests and controversy has been left in the wake of 777 Partners - though the US investment firm’s foray into football only began a few years ago.
Dominic Calvert-Lewin is a big Beto fan and can't wait to 'bully' teams together for Everton
What happens next in 777 Partners Everton takeover after 'data room' access at Liver Building
As 777 undergoes official scrutiny from the Financial Conduct Authority and the Premier League, a process that could take weeks, if not several months, other landmarks are also approaching. Most significant is the hearing, scheduled for next month, over an allegation the club breached Premier League financial regulations. The club denies wrongdoing.
Against this backdrop, concerns over the current state of the club, its finances, its direction, its potential future owners and initiatives such as the new stadium development and the Goodison Legacy Project, have flourished.