John Lewis' new Christmas advert has landed and it features Snapper the Venus flytrap.
The campaign which launched on Thursday, November 9, has a theme of celebrating both old and new festive traditions. A young boy grows Snapper the Venus flytrap who bring an unexpected twist to Christmas celebrations.
The fast growing plant wants to join in all the fun of Christmas but is cast out in the cold after causing mayhem in the living room. In a tear-jerking moment, Snapper is then embraced back into the family on Christmas morning when it helps open the presents, creating a new Christmas tradition.
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Charlotte Lock, Customer Director for John Lewis, said: “We are a nation that loves the traditions of Christmas - from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers. Many of us have our own unique festive traditions and that makes them even more special.
“The film celebrates themes of family and evolving traditions and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions”
The music is provided by the legendary Tenor Andrea Bocelli who performs a song called ‘Festa’, which means ‘celebration’, and is written and produced by Le Feste Antonacci specifically for the John Lewis advert. Maestro Bocelli said: "I am delighted to take part in this wonderful and unique tradition of Christmas storytelling. It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations. Joy to all of your worlds this Christmas!"
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