What is the white heart on Barcelona’s jersey and who is Karol G?
Barcelona are playing the Clásico against Real Madrid with the logo of the Colombian singer on their shirt.
The financial troubles facing Barcelona in the Joan Laporta era have forced the Catalan club to explore a number of revenue streams. One of these has seen Barça partnering with music streaming site Spotify, which in return for the sponsorship money, has requested the promotion of certain artists through the team managed by Xavi Hernández.
For Sunday’s Clásico, Barcelona are replaceing the Spotify logo with a white heart of thorns at the center of the jersey, featuring the name of Colombian singer Karol G.
Last season, the Catalan team wore a jersey featuring an owl, the emblem of Canadian artist Drake, which saw the club bank a significant amount to help alleviate its financial woes. In the second Clásico of that season, Spanish artist Rosalía had her ‘Motomami’ theme on the Barcelona uniforms.
This season, Barcelona’s kit has also featured the traditional tongue logo that distinctly identifies legendary British band ‘The Rolling Stones,’ during a match held at Montjuic.
Carolina Giraldo Navarro, popularly known as ‘Karol G,’ is a Colombian singer from Medellín. She is one of the leading reggaeton and urban artists. In 2018, her career took off after she won the Grammy Award for ‘Best New Artist’ of the year. Collaborations with major artists like Bad Bunny and Shakira have made her a rising star.
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