Asda confirms big change to kids eat for £1 meal deal

Asda is extending its "kids eat for £1" meal deal, the supermarket giant confirmed.

Children under 16 can now have a hot meal for £1 all year around and not just during the school holidays. The meal deal is running in more than 205 cafes across the country and includes the refreshed kids menu, featuring new vegan and healthy meal options.

Last year the supermarket chain served more than 115,000 meals across the two week Easter holiday period, providing a lifeline for many cash-strapped families. Now children under 16 can enjoy a variety of meals such as penne pasta with meatballs and a vegan hidden veg pasta meal, alongside firm favourites fish fingers, chicken nuggets and the all day breakfast. There is also the option of swapping out chips for a salad or peas.

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In addition children will receive a free piece of fruit such as an apple, pear or banana with the meal deal. As an alternative to a hot meal, Asda cafés also offer a £1 cold pick and mix selection which includes a sandwich, drink and piece of fruit. Yhe menu includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a packet of crisps.

Kris Comerford, Asda’s chief commercial officer said: "We know that families are preparing for the Easter school holidays and for many households, this can put additional strain on already tight budgets. Our kids eat for £1 initiative is designed to help families manage this juggle and since we launched the initiative in June 2022 we've been able to serve over three million meals.

"I'm delighted that we've been able to