Shoppers swear they've discovered the perfect alternative to Charlotte Tilbury's iconic Pillow Talk lipstick.
The lipstick is one of the most popular lip products around - having been worn on red carpets and runways - and is becoming an everyday go-to for many. Pillow Talk launched in 2013 and quickly became everyone's favourite nude-pink lippy.
However, the iconic lipstick comes in at £27, which could be a bit too steep for some. But now, TikTokers believe they've found the ideal alternative, that'll save shoppers £19.
Beauty fans are comparing the L'Oreal Paris Color Riche Intense Volume Matte lipstick in the shade 'Nude Admirable' to the Charlotte Tilbury staple. In one video, by a user called Theglambelle, the two lipsticks are shown being applied to either side of the TikToker's lips - and viewers say it is hard to tell the difference.
The TikToker explained: "How would they know? These shades are almost exact. L'Oreal feels more hydrating and smooth. For the price difference, its a no brainer for me."
The L'Oreal lipstick's product description reads: "Combining vibrant pigments with a creamy, sensorial texture, the L'Oreal Paris Colour Riche Intense Volume Lipstick defines the pout for up to 16 hours.
"The long-wearing formula arrives in a variety of matte colours perfect for any occasion, ranging from everyday neutrals to bold reds. Lightweight and transfer-resistant, the lipstick features hyaluronic acid for a hit of hydration, helping to keep lips feeling plump and moisturised all day long, while its slim applicator offers enhanced precision."
The lipstick, in shade Nude Admirable, is priced at £9.99 at Boots or on sale for £7.95 at LookFantastic. The product has racked up many five star reviews online.
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