Newcastle could face a challenging summer as they attempt to managing the competing demands of their ambition and financial rules which prevent them from fully exercising their spending power.
In-form striker Alexander Isak and influential midfielder Bruno Guimaraes are coveted by rivals at home and abroad and the Magpies, who are determined to hang on to their biggest names, will have to negotiate a balancing act as they go about the latest phase of their recruitment drive.
Here, the PA news agency takes a look at some of the issues they may have to contend with.
Aren't Newcastle's owners fabulously wealthy?
The Magpies' Saudi-backed owners may have eye-watering amounts of money at their disposal, but the Premier League's profit and sustainability rules - of which Everton and Nottingham Forest have fallen foul - limit the extent to which they can use it. Clubs are not allowed to lose in excess of £105million over rolling three-year periods, meaning Newcastle cannot simply flex their financial muscle.
Why might they have to sell this summer?
Head coach Eddie Howe has been allowed to invest around £400million in his squad since taking up the reins in November 2021, but sacrifices have already had to be made - most notably Allan Saint-Maximin's £25million departure for Al-Ahli last summer - in order to balance the books. Chief executive Darren Eales has admitted player trading is inevitable at some point, and Kieran Trippier and Callum Wilson were linked with January moves to Bayern Munich and AC Milan respectively as potential suitors dipped a toe in the water.
Who are their biggest assets?
Isak, who has already been touted as a target for north London duo Arsenal and Tottenham, is the man of the moment having taken
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