Sephora fans 'obsessed' with affordable lipgloss 'a fraction of the price' of Fenty Beauty

Sephora shoppers have said they are "obsessed" with an "affordable" lip gloss that is "very similar to the Fenty beauty gloss bomb".

The KIKO MILANO 3D Hydra Lipgloss is available to buy from £9.30, down from £10.99 and can be bought in 30 different colours. The product promises a "softening lip gloss for shiny, plumped lips."

The product description added: "The soft texture feels wonderful, blending into the lips and leaving them smooth and radiant." Other benefits, according to the Sephora website, includes a "long lasting non-sticky texture" as well as being perfect to "precisely outline the lips".

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In the reviews, one shopper said: "I bought this in shade 08 a month ago as I heard the reviews were really good, and they were not wrong! This lip gloss is amazing and the colour is too. It’s not sticky and has really good colour payoff. I don’t think I’ll buy any other lipglosses again as this is so good."

Another wrote: "Such a stunning lip-gloss, I'm obsessed - lasts a bit longer than any others I’ve had before also."

A third added: "I own 3 different shades of these lip glosses, every one has made my lips look juicy and plump! Highly recommend this as an everyday lip, they're hydrating and not sticky."

A fourth commented: "Absolutely love this product. I actually saw another person wearing this and pulled them up to ask which lipgloss they were wearing and they told me it was the Kiko Milano Hydra lipgloss and I went straight out to order one.

"The consistency is really great , its not sticky or tacky at all , its actually very similar to the fenty beauty gloss bomb (but is a fraction of the price). I