The important reason someone might ask for a brew today

The third Monday of January is often considered the most difficult day of the year, garnering the name "Blue Monday."

The term was coined by psychologist, Cliff Arnall, back in 2004, when travel company, Sky Travel, asked him for a 'scientific formula' for the January blues. Blue Monday was calculated on several factors including post-holiday blues, weather and debt, and has since stuck in more ways than a marketing plot.

Through no fault of their own, people now subconsciously get caught in the dumps on Blue Monday. However, distress charity Samaritans has reclaimed the day, shifting it to "Brew Monday" for a fantastic reason.

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Samaritans aim to drive home the fact we all have our good days and our bad days, and those aren’t for the calendar to decide. To stop the myth, the charity asks people to reach out and connect with family, friends, colleagues and loved ones - and be there for anyone subtly asking for a brew in return.

Samaritans' website says: "It doesn’t matter if it’s a Monday morning or Saturday night, or if you’re drinking green tea, black coffee or orange juice. If you’re sharing a cuppa and listening, you’re doing it right.

"Once someone starts to share how they’re feeling, it’s important to listen. This could mean not offering advice, not trying to identify what they’re going through with your own experiences and not trying to solve their problems."

You can host your own Brew Monday event, virtually or in person. You can even organise a tea party and raise money for Samaritans, host an online Brew Monday at work, or even