Everton new stadium: 'Pivotal' partner secured as club seek to maximise potential

Everton’s chief commercial officer says that the club has secured a key partner that will play a ‘pivotal role’ in the club’s plans to deliver on both matchdays and non-matchdays.

One of the driving factors behind the construction of the 52,888-seater stadium at Bramley-Moore Dock, on the banks of the River Mersey, is to ensure that the club has an asset that can be utilised 365 days a year, and not just for a matchday.

The increase in capacity of some 13,300 will play a significant role in driving matchday revenues forward, with the current figures standing at £15.6m. That is a figure that, looking at the most recently available 2021/22 financial data across the Premier League, was above only Wolverhampton Wanderers, Norwich City, Brentford, and Watford during that period.

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There is the hope that kind of revenue, in time, could almost double to place them in a similar bracket to Newcastle United and West Ham United, although those two sides have added to matchday revenues in recent times through playing extra home games in European competition. Everton have, largely, had to contend with just the Premier League schedule at Goodison Park with the odd domestic cup game at home.

That means that creating a stadium that is multi-functional, that drives football for football fans and non-football fans alike throughout the year, a venue that caters to all tastes in an area of Liverpool undergoing significant regeneration, is vital for truly raising revenue streams for a football club that has seen its finances tested to the limit in recent years.

Everton’