FSG have quiet plan for 2024 as Liverpool fortunes change

Liverpool owners Fenway Sports Group head into 2024 with less of a spotlight on them than they did 12 months previous.

A year ago, as a new year dawned, FSG’s decision to see just what Liverpool might be worth on the market in November 2022 meant that the rumour mill had gone into overdrive by December and into January, with plenty of social media accounts claiming to have the inside scoop that a full sale was imminent, with Qatar at the front of the queue.

It all turned out to be hokum, of course, and by February, FSG chief John Henry had put to bed any idea of a full sale when speaking with the Boston Sports Journal, with Henry reaffirming the commitment of the owners to the Reds in an exclusive interview with the ECHO in March.

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But the chatter around investment never went away until confirmation arrived in September that New York-based private equity firm Dynasty Equity had acquired a small minority stake in the club for around $150m. When compared to what some had been predicting, and with the deal used to provide the capital to pay down bank debt and improve cash flow, the narrative that had existed around the investment felt like something of a storm in a teacup.

With that issue now put to one side, and FSG not looking to sell Liverpool any time soon, with valuations of the world’s biggest sporting assets continuing to climb despite some economic headwinds to deal with in the here and now and in the not too distant future, what does 2024 look like for the Reds owners, who will be clocking up year number 14 at the helm of the club over the course of