FSG masterplan explained after Liverpool promise tempted Michael Edwards back

For some time now, Liverpool owners Fenway Sports Group have been open in expressing that they are in growth mode.

Already owning the Reds, the Boston Red Sox, the Pittsburgh Penguins, and RFK Racing, the past 18 months have seen FSG acquire the Boston Common Golf TGL franchise, and a slice of the PGA Tour’s commercial operations, with the potential for an NBA expansion franchise likely to materialise once that gets the green light from the league.

But last month saw FSG make a new commitment in order to provide the carrot needed to bring back former sporting director Michael Edwards into the fold, with Edwards returning as FSG’s CEO of Football, tasked with overseeing the Reds revamp in the post-Jurgen Klopp era, including hiring his successor, as well as the addition of another football club to the portfolio to aid the Liverpool grand plan.

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FSG is entering into an investment phenomenon that has swept European football and beyond in recent years, the multi-club model, where ownership groups acquire teams in different leagues and look for synergies, in recruitment, commercial operations, and other areas.

Manchester City owners City Football Group have a portfolio of clubs across the globe that numbers 13, while the likes of Red Bull, through ownership of RB Leipzig, Red Bull Salzburg, and others, were the early adopters of the MCO model that has now become so prevalent in football. Prospective Everton owners 777 Partners, should the acquire the Toffees, would have eight clubs in its portfolio.

But what kind of benefits would it bring to a club like