Fulham are pushing to land Broja before Thursday's transfer deadline

Fulham want to negotiate a deal for Chelsea striker Armando Broja ahead of Thursday's transfer deadline - but the move hinges on the player's £50million valuation.

As revealed on the latest It's All Kicking Off podcast, talks over a move across west London for the talented centre-forward are underway - but a move is in the balance.

The key factor in a both clubs striking a successful deal is understood to be Chelsea's determination to recoup a huge sum for the 22-year-old.

If the Blues are to sell Broja permanently this month they have told Fulham they want £50million.

Similarly, any loan deal, which Fulham are also open to, would need to include an obligation to buy for that same figure.

Mail Sport understands the Cottagers are reluctant to meet that asking price.

Talks are ongoing between the clubs as Fulham try to negotiate a lower fee, and sources are indicating that the deal is possible heading into the final hours of the transfer window.

Broja is also attracting interest from Wolves, where finances are limited amid FFP restrictions.

Nevertheless the Albania striker could become the lead figure on transfer deadline day following a relatively slow January window.

Ian Ladyman, co-host of the It's All Kicking Off podcast, said: 'Strikers are always the most expensive, almost always the most valuable commodity. But what I think this is about is one club being close to the PSR (Premier League Spending Rules) limit.

'Sell a player for what you know is over the top and then free up a bit of space to relax, breathe and maybe sign a player. I don't think Fulham will be going for £50million any time soon.'

Ladyman's scepticism on the large price tag was met with agreement from Mike Keegan, who co-hosted Wednesday's transfer podcast