Thought going to a football ground to take in a match was the beginning and the end of it? Think again.
Gone are the days where the hospitality highlight a fan might expect is a pie and a pint. Instead, clubs are increasingly keen to make the match-going experience a more luxurious one, replete with luxury surroundings and a wealth of different activities - often with a price tag to match.
With a number of top teams looking to upgrade their stadiums to ensure the maxiumum possible profit, the designs and features of new grounds grow ever more imaginative.
But some of the upgrades - consider Tottenham's ill-fated cheese room - have appeared a world away from the traditional matchday experience.
Here, Mail Sport looks at some of the wackiest upgrades and design features in football stadia across the world.
Designed by starchitects Populous - who are at the helm of a number of these extravagant projects, including Fulham's - Tottenham's £1billion Tottenham Hotspur Stadium is one of the few stadiums on this list that has actually opened, and to much success.
Regularly hosting sold-out gigs and sporting events such as heavyweight fights and NFL games has made the club's ground immensely profitable, as have matchday takings. Spurs are thought to earn more money than any other Premier League side on matchday too, with an estimated £4.8m being spent on food, drink, programmes, and merchandise.
The contemporary, state-of-the-art facilities play a large role in this, but none is more unique than their Beavertown microbrewery, the first on-site microbrewery of its kind.
But some innovations were considered a hair too radical. In 2017 at a preview presentation on the stadium, a VIP cheese room was discussed with fans able to 'select their
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