What happened to MrBeast Burger? Entire saga explored

Popular YouTuber Jimmy "MrBeast" is recognized for his inventive endeavors, venturing into diverse industries beyond content creation. For instance, he's successfully established a thriving presence in the F&B sector with his Feastables Chocolate Brand. Nonetheless, not all of his endeavors have met with the same success, as evidenced by his MrBeast Burger venture.

While the company initially showed promise, it ultimately failed to live up to expectations, leading to its involvement in a lawsuit against Virtual Dining Concepts, the company responsible for the ghost kitchens.

Jimmy kicked off his burger chain during the COVID-19 pandemic. The first joint sizzled onto the scene in November 2020 in North Carolina. The chain then spread like wildfire, sprouting up in hundreds of additional spots, employing a ghost kitchen model where partnering restaurants lent a hand in cooking and dispatching the food items.

Despite his hopes for smooth sailing, things didn't quite pan out as Jimmy had envisioned. The ghost kitchen setup meant that the YouTuber could no longer keep a tight rein on the quality of the food items being delivered to customers, leaving much to be desired.

In a now-deleted tweet from June 17, 2023, Jimmy wrote that since the food items were prepared by external vendors, the quality of the products couldn't be assured to the extent Jimmy would have preferred. He wrote:

He added that moving on, he will focus more on his chocolate brand Feastables:

A couple of months after Jimmy updated his fans on why his company hadn't met expectations, reports surfaced that the YouTuber had filed a legal notice against Virtual Dining Concepts, the operator of his virtual fast-food chain. He sought to terminate the deal.

Jimmy's Beast