Why Liverpool are making kit change for every single Europa League game

Liverpool's kit in the 2023/24 Europa League this campaign will display the LFC Foundation logo for the first time.

This season's European exploits see the Reds taking part in UEFA's secondary continental competition. The group stage gets underway later today with an opening away fixture against Austrian club LASK.

The opposition primarily wear black and white striped shirts, however Jurgen Klopp's men are in line to switch out their own traditional home colours in order to don the Nike-manufactured purple third strip.

However the colour will not be the only difference.

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On the back of their shirts in the previous two seasons, the Side by Side logo - marking a partnership between the LFC Foundation and non-profit organisation Right to Play - was situated below the player's number. That has been replaced and will now feature the logo of the foundation itself.

As Liverpool FC's official charity, the LFC Foundation hope this will raise awareness for the work they do both domestically and internationally.

Last year they supported over 120,000 in the Liverpool City Region whilst the charity's Right to Play partnership still stands strong, working on programmes in Tanzania and Senegal.

Matt Parish, chief executive LFC Foundation, said: "The Foundation’s aim is to support young people and families both home and away and we run multiple programmes across the Liverpool City Region and also across the world.

"This is a fantastic opportunity for us to showcase our work and also raise funds through the sale of the logos to help support even more young people this season."

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