Chelsea's £12m sleeve sponsorship deal 'WON'T be blocked by EPL or Government'
Neither the Premier League nor the UK Government plans to intervene in the deal between Chelsea and their new sponsor BingX despite the crypto firm's ties to the Russian tech industry, according to reports.
The Blues inked the £12million deal on Thursday for the brand to appear on this season's shirt-sleeves, and the front of the club's training kits from the start of the 2024-25 season in a multi-year agreement.
Chelsea remain in talks with a number of different potential partners including Saudi Arabian airline Riyadh Air over future shirt and sleeve sponsorship, as it is not yet known how long their current £40m deal with Infinite Athlete will run.
The west London announced BingX as the club's new 'official crypto exchange partner' on Friday morning, but eyebrows have been raised over the new sponsor's continued business dealings with Russia.
BingX has previously described itself as a 'steadfast supporter of the Russian crypto community', and last November the company is thought to have hosted an event as part of Moscow Tech Week.
But as per Telegraph Sport, neither the league nor the British government will look to intervene in the deal on political grounds as there is nothing to suggest that BingX has links with either sanctioned Russian organisations or individuals.
The Premier League follows governmental lead and has no specific rules about sponsors with ties to Russian industry.
Chelsea was put on the market by former owner Roman Abramovich after Russia's invasion of Ukraine in 2022, and shortly before the billionaire was sanctioned by both the British government and the EU.
The club was formally taken over in May of that year by co-controlling owners Todd Boehly and Clearlake Capital.
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