Following the disappointment of last season’s fifth-placed finish in the Premier League that saw them have to settle for the Europa League, Liverpool are aiming to right those wrongs this campaign.
This year’s Champions League won’t feature the Reds for the first time since the 2015/16 season, with European football’s elite knockout club competition without its 2019 winner and finalist from 2018 and 2022.
Liverpool’s Champions League pedigree over the last seven years has seen them earn more than £500m from the competition, with their most recent run to the final in 2022 delivering £105m, as well as helping them climb the UEFA coefficient rankings, something that has unlocked yet more earning power.
This season, even if the club were to triumph in the Europa League, revenues compared to their final run of 2022 will likely be some £60m smaller. The hit on revenue is something that the club and owners Fenway Sports Group will have to take on the chin, but one that they hope will be overcome swiftly by a return to the Champions League in 2024/25 via a top four finish in the Premier League.
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While the Champions League and riches on offer have always been vital sources of income for the biggest clubs, with much of Liverpool’s financial strength in recent years being aided in no small part by the lucrative nature of the competition, from next year onwards the value of being involved increases further, meaning that much importance will be placed on achieving this season what they were unable to do last season.
Starting from the next season, a new
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