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Chelsea fans have fumed at the decision made by the club to alter the badge on the new home kit for the 2023/24 season.

After the new design was released on Monday following weeks of waiting due to ongoing sponsorship issues,the Blues dropped their new jersey for the upcoming campaign in a unique fashion. With no primary partnership announced yet, the kit was missing a front-of-shirt sponsor.

It is the only type of its kind currently in the Premier League, though other European sides have taken a similar route with West Ham sporting a kit without a sponsor during their Europa Conference League run due to restrictions.

However,the lack of brand logo on the front of the '90s inspired top is not what has grated most with fans. Although many are split over the general look of the kit, which features a standard blue chest plate, white underarms in the style of the 1997 kit and a slick white collar, it is the golden club badge that has attracted most attention.

It is commonly an effect used by clubs to celebrate success in previous seasons or anniversary additions. Whilst it has been 25 years since the 1998 season in which the club won the League Cup and UEFA Cup Winners' Cup, supporters see little reason to be too cheerful following a 12th place finish.

With a shiny golden outline of the club's famous crest, many are frustrated at the choice to make the logo, along with the Nike tick on the opposite side, iridescent. «So close to getting it right, Chelsea. Ruined by a shiny badge,» one user wrote.

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«Swap the swoosh and badge for those on the training jacket and we're in business,» added another. With the training wear being revealed