Ratcliffe will value trophies ahead of cash at Man Utd

Jim Ratcliffe has told Manchester United supporters he will prioritise silverware ahead of financial gain during his reign at Old Trafford.

British billionaire Ratcliffe agreed to buy a 25 per cent stake in United from the Glazer family on Christmas Eve.

The INEOS chairman will take control of football operations at the Premier League club under the terms of a deal that is expected to be officially approved in February.

The 71-year-old watched United in person for the first time since the deal when he sat next to the club's legendary former manager Alex Ferguson for Sunday's 2-2 draw against Tottenham.

Ratcliffe, a boyhood United fan from the Manchester area, returned to Old Trafford this week to engage with fan representatives and local leaders.

Ratcliffe met members of United's Fans' Advisory Board and leaders of the Manchester United Supporters' Trust (MUST), before holding a video meeting with the larger Fans' Forum.

Amid decades of criticism aimed at the Glazers, United fans were relieved to hear Ratcliffe is determined to put success on the pitch ahead of boosting the club's profits.

"His main message was that everything at United needs to be ruthlessly focused on creating winning teams on the field – something we are sure all fans will agree on," MUST said.

"He also expressed the view that he views our club as a 'community asset' and stressed that his purpose in taking a share in United is not to make money.

"We were able to set out to Sir Jim what we think the key priorities are – a clear plan to get back to the top, putting in place a football structure with the right people in the right roles; an investment plan in both the teams and the stadium; and building a genuine and strong partnership with fans