Phil Lynch is reportedly joining Chelsea from Manchester United. That's according to the Daily Mail, who are reporting that Lynch handed his notice in at Old Trafford last month.
It is claimed in the report that the American will be taking up the role of global head of digital for BlueCo, the US consortium that acquired Chelsea in 2022. He will, according to the report, be primarily focusing on Stamford Bridge and will become the first executive to move between the clubs since chief executive Peter Kenyon made the switch in 2003.
The report also claims that his United exit is not understood to be linked to the arrival of Sir Jim Ratcliffe and INEOS, who acquired a 25 percent stake in thePremier League giants and vowed to make performance on the pitch a priority. Lynch was responsible for all of United’s output, including MUTV, the club’s TV channel, its App and social media channels.
Gary Neville slated how United work with players on social media back after a video emerged in 2021 of Lynch explaining the club's approach. Lynch said in a short clip: «Each one of these players are individuals. Some want charity focus, some want family focus, some want just football focus and I think it's really about trying to understand what narrative they want to tell and then we’re here to support that narrative.
»It does get a little tricky sometimes. There's a lot of the mass media out there, trying to build that story, trying to build that tabloid piece of content. That's not what we do at all.
«We're trying to work with them and understand the story they want to get out and we support that, join forces on that.
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