Anyone looking for clues as to how important Curtis Jones is now viewed as at Liverpool hasn't needed to look far during the international break.
Now officially too old to be considered for England Under-21 duty after signing off in style by winning the European Under-21 Championship back in the summer, Jones's presence during the round of national games has instead been notable by some off-the-field duties in recent days as his ongoing rise to prominence within the Reds' squad goes on.
Jones was asked to contribute toward the club's radio advertisement for their Black Friday deals across all official outlets, delivering a cheeky nod to his now famous Merseyside derby winner against Everton in the FA Cup nearly four years ago.
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"What an offer that is then!" says Jones in his unmistakable Scouse drawl. It's a reference to a social media video that hailed that 1-0 victory over Everton in January 2020.
His "what a win that was then" declaration eventually went viral at the time but close to four years on it remains Jones's seminal moment as a Liverpool player.
There has been the undoubted flashes of brilliance here and there since but injuries have been a problem as he has tried to break into a squad that between the years of 2018 and 2022 was talked up as one of the finest in decades at Anfield.
He has spoken regularly of his determination to gain the trust of Jurgen Klopp and his 11-game run toward the end of last season suggested that was something he was starting to do, while Premier League starts against Wolves, Aston Villa and West Ham this term gave
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