NFL utilizes Super Bowl platform to inspire international talent around globe
NEW YORK -- Today, the NFL debuted its new campaign for Super Bowl LVIII, "Born To Play," a powerful ode to the diverse and inclusive spirit of the international game of football. In an unprecedented two-minute commercial immediately following the Apple Music Halftime Show, the spot celebrates the growth of football around the globe and promotes increased opportunity to the sport for anyone who dreams of playing.
The spot opens in a traditional Ghanaian home with a young football fanatic itching to get outdoors to play the game, imagining himself in an intense football game through the city on his way to school – alongside NFL's prominent players including Saquon Barkley (New York Giants), Justin Jefferson (Minnesota Vikings), Cameron Jordan (New Orleans Saints) and Jeremiah Owusu-Koramoah (Cleveland Browns). The journey leads the young fan to an NFL camp, where he witnesses others training to one day play at the highest levels of the game.
"The momentum around the global expansion of American football is real and exciting. Our intent is to embrace and celebrate this movement through powerful communication on our biggest stage, focusing on the growth of both flag and tackle football," said NFL Chief Marketing Officer, Tim Ellis. "This is an inspiring and warm-hearted story about a boy from Ghana who fantasizes and dreams of playing football, and it celebrates the fact that anyone, from any background, can turn that dream into reality."
Inspired by a speech given to NFL hopefuls at a football camp hosted by British-Nigerian former NFL player-pioneer and two-time Superbowl champion, Osi Umenyiora, the story mirrors the NFL and Osi's collective mission to encourage and offer youth around the world the life-changing experience
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