Today the NFL unveiled three new ways that the league will deepen its commitment to Dr. Martin Luther King Jr. and his legacy throughout the entirety of Wild Card Weekend and beyond.
To kick off the weekend, the league announced a five-year commitment to Realizing the Dream (RTD), a platform created by Martin Luther King III, Arndrea Waters King and Yolanda Renee King that aims to unite more than seven million young people, 200,000 educators, and millions of employees around the globe through a series of service initiatives focused on the tenets of social change and community impact. Over the next five years, the NFL and additional corporations will work with the King Family and Legacy+ to help fulfill Dr. Martin Luther King Jr.'s vision for an equitable and united America.
"The NFL's partnership with Realizing the Dream aligns with our dedication to serving communities, the values that underpin our Inspire Change efforts and our desire to further Dr. King's legacy," said Anna Isaacson, NFL senior vice president of social responsibility. "As we build upon an existing movement, we're excited to answer Realizing the Dream's call to action through facilitating and celebrating acts of service and social change around the country."
"Arndrea, Yolanda, and I are excited to join hands with the NFL in commemorating my father's vision of a beloved community. The Realizing the Dream initiative underscores the importance of service, collective responsibility, and how service empowers individuals and strengthens communities," said Martin Luther King III. "The NFL's commitment to social justice resonates with the principles my father held dear. Together, we amplify the message of justice and equity for all."
The league also has an
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