Major £17bn firm linked to Liverpool investment 'in discussions' over next project

The head of one of the firms linked with a potential future investment into Liverpool has spoken on their desire to get involved in new sports, confirming that talks with interested parties had taken place.

Liberty Media, the $21bn (£16.8bn) company that owns Formula One and the Atlanta Braves baseball team, and boasts the most valuable portfolio in world sport, have been linked with potential investment into Liverpool for some time. The nature of the company and the kind of strategic capital and expertise it could deploy chimes with what Reds owners Fenway Sports Group are understood to be seeking.

In November last year it was revealed that FSG had created a sales deck to potential investors and were open to a full sale of the club, although that quickly pivoted to the sale of a minority stake. That was confirmed by FSG chief and Liverpool’s principal owner John Henry. He declared “it won’t be a sale” when speaking to the Boston Sports Journal before telling the ECHO in an exclusive interview that FSG remained fully committed to the Reds.

The search for a minority partner has continued. FSG aren’t looking for basic capital through a passive investor for Liverpool - that is something that they could acquire very easily. What they are wanting is a partner that can take a stake, bring sizeable capital but also expertise and scale to allow the club’s business to grow, potentially partnering with rights holders to maximise the Reds' global appeal and increase revenue streams at a time when it is becoming increasingly expensive to compete at the very highest level year in, year out.

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